Cooper Wegener

Communication Design
Michael Grey required the design for a unique coffee brand for ‘Espresso Bean’ that could reach beyond the over saturated and generic coffee bean / coffee cup shape that is commonly seen in coffee branding. The polygon logo mark focuses on the chemical formula known as ‘caffeic acid’ which creates the bitter taste of black coffee or espresso. Inside the polygon shape is a swirl which resembles the middle of a coffee bean. Utilising dark and light brown tones, the brand adds a level of emotion and relation to the product as the audience can recognise and connect with it. The typeface “Typo Round Regular Demo” was used as its curved and thick san serif style matches the strokes of the chemical formula.
Environmental Design
Michael Gray also required the interior design for the new café that will be located next to Flinders Street Station in Flinders lane. of an interior. The concept was to be presented as floor plans and three-dimensional modelling to depict the design. The chosen concept for the cafe combines environmental materials with a modern aesthetic. The walls are covered in a black paint adding a rough texture to the design. This is complimented by the wooden flooring and shelving around the room. The cafe has seven large brass windows that allow natural light in as well as provide a takeout window that allows the homeless people to order and collect food and drinks for free. The seating area features chairs and a couch that seats twelve people. The hexagon shape from the Espresso Bean logo is used throughout the café including the cooking bench which is covered in hexagonal tiles that are easy to clean and don’t conduct heat that creates a safe surface for the employees to work.


Communication Design
Environmental Design
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